Hi There,
I am a journalist based in London
From sector analysis to trends and breaking news, I have covered fashion and lifestyle stories across various publications. I am most passionate about luxury, craftsmanship, emerging designers and commerce.
Featured Work
Published Stories
Loro Piana’s Kitzbühel pop-up opens in time for the Alpine ski season
Friday 20 December 2024 - Monocle Minute | Monocle
Better Together
Saturday 14 December 2024 - Monocle Minute | Monocle
Homeward Bound
Wednesday 4 December 2024 - Monocle Minute on Design | Monocle
Style icons and industry titans gather in London for this year’s Fashion Awards
Monday 2 December 2024 - Monocle Minute | Monocle
Soft as snow
Saturday 30 November 2024 - Monocle Minute | Monocle
Powerhouse Castle Hill, Australia
Wednesday 27 November 2024, Monocle Minute on Design | Monocle
The luxury brands defying sector slowdown
Last week, Mulberry reported a loss before tax of £15.7m for the 26 weeks to 28 September 2024 as group revenue fell 16% to £56.1m. During the same 26-week period, Burberry slipped into a pre-tax loss of £80m from a £219m pre-tax profit in the same period last year while revenue plunged 20% to £1.08bn.
Following record profits during the pandemic, luxury powerhouses have been bit by a slowdown in demand and changing consumer habits.
Yet, some luxury brands managed to buck the trend, delivering c...
Following record profits during the pandemic, luxury powerhouses have been bit by a slowdown in demand and changing consumer habits.
Yet, some luxury brands managed to buck the trend, delivering c...
Mamas & Papas sales up as expansion continues
The company reported an increase in sales of 7.1% to £154.3m, attributed to new and expectant parents visiting the retailer’s UK and overseas stores and concessions.
Underlying profit (adjusted earnings before interest, tax, depreciation and amortisation) rose by 27% to £13.2m, with adjusted pre-tax profit up 33% to £9.1m.
The nursery retailer recorded a 48% increase in sales through its 36 UK concessions with Marks & Spencer and Next, as of March 2024, thanks to six additional destinations a...
Underlying profit (adjusted earnings before interest, tax, depreciation and amortisation) rose by 27% to £13.2m, with adjusted pre-tax profit up 33% to £9.1m.
The nursery retailer recorded a 48% increase in sales through its 36 UK concessions with Marks & Spencer and Next, as of March 2024, thanks to six additional destinations a...
Castore crowned fastest-growing fashion business
Castore, which specialises in sportswear, was ranked the fastest-growing UK retailer on the list, both for all retail and fashion.
The brand experienced 159.92% two-year compound annual growth rate (CAGR), achieving a turnover of £115m in 2024.
Passenger Clothing, a sustainable outdoor clothing and accessories brand, was named the second-fastest growing fashion company in the UK, reaching a 111.14% CAGR turnover growth to £34.3m.
In third place, womenswear brand Nobody’s Child experienced a...
The brand experienced 159.92% two-year compound annual growth rate (CAGR), achieving a turnover of £115m in 2024.
Passenger Clothing, a sustainable outdoor clothing and accessories brand, was named the second-fastest growing fashion company in the UK, reaching a 111.14% CAGR turnover growth to £34.3m.
In third place, womenswear brand Nobody’s Child experienced a...
Barbour unveils Christmas advert with Shaun the Sheep
The advert, produced by animation company Aardman Studios, marks the second time the heritage brand has featured Shaun the Sheep in its Christmas campaign.
It is set on Mossy Bottom Farm and shows Bitzer, the farmer’s dog and Shaun’s best friend, attempting to lead Shaun and his flock through some Christmas carols.
However, the cold weather makes singing a struggle, so Bitzer decides to warm them up with some Barbour gifts, including hats and scarves.
With Barbour’s accessories coming to the re...
It is set on Mossy Bottom Farm and shows Bitzer, the farmer’s dog and Shaun’s best friend, attempting to lead Shaun and his flock through some Christmas carols.
However, the cold weather makes singing a struggle, so Bitzer decides to warm them up with some Barbour gifts, including hats and scarves.
With Barbour’s accessories coming to the re...
Sosandar signs homeware licensing deal with Next
Sosandar currently sells its clothing range through Next's website. The new licensing agreement will combine Next's sourcing and quality expertise with its design inspiration, the brand said.
The collection will carry a full set of living room furniture and accessories, including sofas, decorative chairs, rugs and lighting.
Sosandar added that the licensing agreement involves no capital expenditure for the company and serves as part of its brand awareness strategy with a focus on broadening it...
The collection will carry a full set of living room furniture and accessories, including sofas, decorative chairs, rugs and lighting.
Sosandar added that the licensing agreement involves no capital expenditure for the company and serves as part of its brand awareness strategy with a focus on broadening it...
Fashion sales fell in October due to mild weather
UK total retail sales increased by 0.6% year on year in October, against a growth of 2.6% for the same period last year, according to the BRC and KPMG. This was below the three-month average growth of 1.3% and the 12-month growth of 1.0%.
Non-food sales decreased 0.1% year on year over the three-months to October, against a fall of 1.0% in October 2023, compared with the 12-month average of 1.6%. For the month of October, non-food was in decline year on year.
In-store non-food sales fell 1.2% i...
Non-food sales decreased 0.1% year on year over the three-months to October, against a fall of 1.0% in October 2023, compared with the 12-month average of 1.6%. For the month of October, non-food was in decline year on year.
In-store non-food sales fell 1.2% i...
Fenwick unveils its Christmas window
This year, Fenwick's display reimagines the classic carol ‘The Twelve Days of Christmas’ with a new story by author and illustrator Chris Riddell.
Open to the public from 4 November throughout the festive period, the story narrates the touching tale of Foggy, a partridge on a mission to make its Christmas wish come true.
The production was crafted by Propability, a British family-owned design and production house.
Riddell said: “The journey through Fenwick's Christmas Window follows Foggy's ques...
Open to the public from 4 November throughout the festive period, the story narrates the touching tale of Foggy, a partridge on a mission to make its Christmas wish come true.
The production was crafted by Propability, a British family-owned design and production house.
Riddell said: “The journey through Fenwick's Christmas Window follows Foggy's ques...
Indies divided over Black Friday discounting
“We are absolutely doing Black Friday sales this year,” said Tiffany Moore, owner of Renes Fashion, a designer womenswear shop in Lancaster. “We try to do it [a sale] because we feel that we should be complying. Basically, we feel that we miss out if we don’t do it.”
Black Friday, always falls a day after the American holiday of Thanksgiving, and this year, Renes Fashion will offer a smaller discount than it has in previous years. Instead, customers will be able to accumulate loyalty points, whi...
Black Friday, always falls a day after the American holiday of Thanksgiving, and this year, Renes Fashion will offer a smaller discount than it has in previous years. Instead, customers will be able to accumulate loyalty points, whi...
Debenhams releases 2024 Christmas campaign
This year’s Christmas campaign highlights how festive shopping can become a seamless experience when carried out online.
The film shows the shopping journeys of British personalities, including actress Elizabeth Hurley, model and TV host Leomie Anderson, comedian Ellie Taylor, and presenter and podcaster Hannah Cooper-Dommett. It is soundtracked to Carol of the Bells.
‘Duh, Debenhams’ is set to launch on YouTube today (1 November). The retailer said it will also be available across broadcast te...
The film shows the shopping journeys of British personalities, including actress Elizabeth Hurley, model and TV host Leomie Anderson, comedian Ellie Taylor, and presenter and podcaster Hannah Cooper-Dommett. It is soundtracked to Carol of the Bells.
‘Duh, Debenhams’ is set to launch on YouTube today (1 November). The retailer said it will also be available across broadcast te...
COPERNI'S AIR SWIPE BAG PUT TO THE ULTIMATE HEAT TEST
Next launches premium online platform Seasons
Next announced the platform launch in September in an effort to better serve its aspirational consumers. CEO Simon Wolfson said at the time: "Within [Next’s] eight million customers, a significant number are interested in that more premium product, and we think we can serve those customers better."
The ecommerce platform features various contemporary brands including Marc Jacobs, By Malene Birger, Completed Works, Nanushka, Rotate, Joseph, Agolde, Sporty & Rich, Sea NY, Citizens of Humanity, Pau...
The ecommerce platform features various contemporary brands including Marc Jacobs, By Malene Birger, Completed Works, Nanushka, Rotate, Joseph, Agolde, Sporty & Rich, Sea NY, Citizens of Humanity, Pau...
Harvey Nichols delves into resale with Luxury Promise
The pop-up is located on the ground floor of Harvey Nichols in Knightsbridge and opened to the public from 14 October, and will be available until January 2025.
Amid a growing consumer appetite for second hand shopping, customers can shop from a variety of curated pre-loved pieces including Cartier jewellery, Rolex watches, an Hermès Kelly leather handbag and a limited edition Chanel vanity case.
Harvey Nichols CEO Julia Goddard said: “Harvey Nichols is proud to be partnering with Luxury Promi...
Amid a growing consumer appetite for second hand shopping, customers can shop from a variety of curated pre-loved pieces including Cartier jewellery, Rolex watches, an Hermès Kelly leather handbag and a limited edition Chanel vanity case.
Harvey Nichols CEO Julia Goddard said: “Harvey Nichols is proud to be partnering with Luxury Promi...
First look: Gandys new flagship store
Gandys has opened its doors at 66 Neal Street, offering a range of branded items and travel-inspired pieces; including backpacks, waterproof coats, hats and accessories.
Founded by brothers Rob and Paul Forkan, who were orphaned by the 2004 Indian Ocean tsunami, the brand’s aim is to give back, and it donates 10% of every order to the Gandys Foundation, a programme to aid the educational support of underprivileged children in Sri Lanka, Malawi, Mongolia and more. So far, the Gandys Foundation h...
Founded by brothers Rob and Paul Forkan, who were orphaned by the 2004 Indian Ocean tsunami, the brand’s aim is to give back, and it donates 10% of every order to the Gandys Foundation, a programme to aid the educational support of underprivileged children in Sri Lanka, Malawi, Mongolia and more. So far, the Gandys Foundation h...
Look inside: Me & Em debuts London flagship
Located at 4-5 Marylebone High Street, the shop spans 3,826 sq ft and combines traditional and modern British design elements.
The new flagship is Me & Em’s 12th shop globally and the largest of its eight stores in the UK.
Designed by British designers Tina Vaia and Ed Milton, the interior references different brand inspirations in the form of contrasting materials and textures, custom-made tiled floors inspired by British pub and clashing furniture.
Key looks from the brand will be displayed...
The new flagship is Me & Em’s 12th shop globally and the largest of its eight stores in the UK.
Designed by British designers Tina Vaia and Ed Milton, the interior references different brand inspirations in the form of contrasting materials and textures, custom-made tiled floors inspired by British pub and clashing furniture.
Key looks from the brand will be displayed...
First look: M&S and Sienna Miller unveil second collaboration
Sienna Miller launched her debut collection with M&S in June. The second edit will be available from today (31 October) through the retailer's website and in 41 selected shops.
The drop consists of 35 pieces with statement prints, embellishment and faux furs in fabrics ranging from silk to velvets.
Highlights of the range include a sequined mini dress, a tiger-printed waistcoat and one of Miller’s favourites, a lacy maxi dress.
Miller said: “This second collection is very much a party edit for t...
The drop consists of 35 pieces with statement prints, embellishment and faux furs in fabrics ranging from silk to velvets.
Highlights of the range include a sequined mini dress, a tiger-printed waistcoat and one of Miller’s favourites, a lacy maxi dress.
Miller said: “This second collection is very much a party edit for t...
Uniqlo to open first Liverpool store
Set to open to the public next spring, the store on Paradise Street will span over 15,000 sq ft across two floors. The unit was previously occupied by premium menswear retailer Tessuti, which closed in summer after 18 months under Frasers Group's ownership.
This year, Uniqlo opened the doors to four new UK locations, in Edinburgh, London's Coal Drops Yard and 1 Oxford Street as well as a revamped store in Westfield White City. It currently has 20 stores in the UK including 17 in London.
The new...
This year, Uniqlo opened the doors to four new UK locations, in Edinburgh, London's Coal Drops Yard and 1 Oxford Street as well as a revamped store in Westfield White City. It currently has 20 stores in the UK including 17 in London.
The new...
From womenswear to recycled wool: the reinvention of Savile Row
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Harrods releases first sustainability report
Covering the period between 1 February 2023 and 31 January 2024, the report included the achievements, actions taken and future sustainability goals of the company.
The report highlighted that there was a 2.4% reduction in Scope 1 and 2 greenhouse gas emissions from 2022's level.
Other key data from the report included the installation of solar panels at Thames Valley distribution centre, making up 41% of the overall facility’s annual power requirement; the launch of the Harrods beauty recycli
The report highlighted that there was a 2.4% reduction in Scope 1 and 2 greenhouse gas emissions from 2022's level.
Other key data from the report included the installation of solar panels at Thames Valley distribution centre, making up 41% of the overall facility’s annual power requirement; the launch of the Harrods beauty recycli
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